Vision

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Goal

Build creative relationships with brands I can embrace as a muse, keeping the work authentic, instinctive, and spontaneous.

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Situation

Convenience often outweighs craft today, with smartphone snapshots standing in for what used to be carefully produced visuals.

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Question

Why spend thousands on a large single-day production when you can capture something “good enough” with a smartphone?

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Solution

Scale down the crew, not the quality.

Work with local brands, capturing moments year-round as they unfold, without bloated crews and the red tape of a large production.

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